Fuji was losing money on selling cine stock, and probably made a deal with Kodak on the discontinuance. Due to increased demand and a solution to the raw material problem, Neopan 400 is being manufacured again. Look for it in stores by November. They have a new Instax camera, and it is very popular with younger people. They are still going to sell transparency film for the forseeable future, and have even seen a small uptick in sales. Germans love their slides, as it sells 1:1 with the rest of Europe. It's possible with enough demand to restart production of discontinued slide film, although it all depends on demand. Sensia was discontinued because after price increases it would only be 1 Euro less than Provia, and most would just pay the Euro. Younger people are interested in film along with digital, and the Fuji rep says that there will probably be film even when he retires in 20 years.