In addition to what nickrapak says, Henning spoke with the Product Manager of Photo Imaging Products and they discussed the discontinuance of Astia. They agreed that it was a big mistake to discontinue this film because of its capabilities - notably its natural colour rendition/accuracy and its relatively high dynamic range thus making it the most sensible choice for portrait photographers and for reproduction photography (artworks etc.) The product manager stated that he believed astia to be on of the best films that Fujifilm has produced.

Well if its possible for fuji to re-introduce films then I would be happy with just Velvia 50, Provia and Astia in 135 all the way to 8x10. Everything else to me is secondary. Fuji could even take a leaf out of Ilfords book and do yearly large format runs to make it more economically viable.
Well, one can hope...