I'm sure there are those who will dispute the Provia preference, especially the resolution fetishists (Velvia IS one of the highest-resolution films ever made), but I'll take more natural color any day. I've also been gravitating toward Kodak films lately - I'm not happy with the preponderance of green in Fuji emulsions. But then again I mostly shoot negative films, so I have the ability to tweak that far more than you can with a transparency film.