Yep. I just bought 10 rolls of 120 IR820 at $14.49 per roll. If I could get something more like HIE with Ilford quality, $20 would be acceptable.

In all honesty I'd probably only buy maybe 5-10 rolls a year, or maybe a 50 sheet box of 4x5, if available, every couple of years, but I think I'd buy that much.