Quote Originally Posted by Henning Serger View Post
- The sales of Fujichrome slide films in Germany during the last 12 months have been stabilised, even with a small increase of 2-3%. And that despite the huge hoarding of Kodak slide film which happened in the last months in the German market. That is an encouraging signal.
It's as if the threat of discontinuation is Kodak's only form of marketing. This is the only time the public is made aware film still exists.

More professionals and artists still using film need to sing its praises publicly. Sponsorship from Kodak would help here. Every photography degree needs to encourage film use and have mandatory darkroom classes, Kodak could sponsor this too, providing materials.