It's all about immediacy, which is the forte of 35mm. Sure, you have to be much more careful in the processing, but it is still capable of amazing results. Also, the format has been developed to the enth degree, both film and hardware, and the cameras and lenses are the best of any format. I love all formats and you simply cannot beat large format for creamy tonality, however 35mm still has a major place in my everyday shooting.