• 10-06-2012 11:22 PM #0
    Ken Nadvornick
    Ken Nadvornick is offline

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    No, he's not a troll. Just massively frustrated with Kodak, I think. Same as half of my posts that demonstrate similar frustration, but are also not trolling.

    APUG is all about film photography. As such, the people here can't understand why Kodak does not do the common sense things a film manufacturing company would do to increase sales of their film products. I mean, it seems so painfully obvious what needs to happen, but never seems to happen. Except with other film companies.

    It's very hard—almost impossible in many cases—for people here to wrap their heads around the fact that Kodak (or at least Kodak's upper management and board of directors) does not want Kodak to be a film company anymore. They have publicly and repeatedly said this to anyone who would listen for over five years now. They want out of film. And introducing new or updated films in the short term does not change that stated long term goal.

    I've posted so many links to these public pronouncements by Kodak's management that I've nearly run out of electrons. But all it achieved was to make people mad. They didn't want to hear what Kodak was saying about the direction it was going. So I don't do it anymore.

    But think about it for a moment. If Kodak really did want to stay in the film business over the long term, would they have put their film business up for sale? If so, that would be a mighty funny way of showing it...

    No, it's just frustration.

    Ken

    [Edit: OK, just to enjoy one more time being a dead messenger, here's another pretty authoritative Kodak pronouncement (Kodak Continues Progress toward Emergence, 9/28/2012, 7th bullet point, my emphasis):

    "Commencement of a process to sell the market-leading Personalized Imaging and Document Imaging businesses, which are not core to Kodak’s future."

    As we all know, Personalized Imaging is film imaging. Now I've used and loved Kodak products my entire life. But for the life of me I don't know how it can be stated any clearer than that. And this long term goal has been utterly consistent for the last five plus years. If it looks to some like Kodak is "doing everything possible to kill film," well, you'll just have to draw your own conclusions...]
    Last edited by Ken Nadvornick; 10-07-2012 at 12:19 AM. Click to view previous post history. Reason: Added [Edit]...
    "The richness of the experience that occurs when one is exposed tangibly to a subject, material, or process is unmatchable in the abstract... Thus, when 'touch it,' 'taste it,' smell it' become the watchwords, the results are most often extraordinary. Equally extraordinary are the lengths to which people will go to avoid [that] experience."

    — Tom Peters and Robert H. Waterman Jr., In Search of Excellence, 1982
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