As an art student I can tell you all art is expensive. Last year in figure drawing I paid around $8 for a sheet of 22 x 30 paper. Not to mention having to constantly replace charcoal. Painting is even more expensive. I've seen $80 brushes. Not to mention the cost of paint at up to $20 for a medium sized tube. Actually, since I buy Arista EDU film, photography is one of the least expensive mediums I work with. But keeping my darkroom running does add up. For those who complain of expense, get over it. I wouldn't mind higher prices, especially if it allowed the manufacturer to make a profit and keep going.