Interesting article. Ideally, one would like to see both film and digital peacefully coexisting as tools alongside each other. But for some quite strange reason, digital zealots seem aggressively intent on "killing" film and enjoying the process of watching it die. It's almost as if they associate film-photography fans with an incurable, conservative adherence to a Luddite past. In any case, companies like Fuji are doing themselves no favors at all by NOT promoting the increased use of film. Once the market is saturated with digital cameras and the newest models of XE-1-Pro-Mach X DXYs and other such nonsense, there's nothing left to sell, unless they decide to become specialists in memory card production or software to rival PhotoShop.
With the resurgence of film in China, perhaps some unknown Chinese billionaire will pick up the tab for Kodak's film division? As for the rest of us, stock up your freezers with your favorite emulsions now.