Well Ricardo, yes, that is one part of the film manufacturer's message .
Originally Posted by Ricardo Miranda
The other parts are
- please don't hoard; manufacturers can calculate best if you buy on a constant, regular basis
- please buy variety: Different film types and formats; best is to also buy not only the 'mainstream' films, but also the niche and boutique films to keep them alive
- variety of film types is enriching your photographic life: Like most painters don't use only one or two colours in their paintings, film photographers should extend their creative possibilities by using different 'film flavours'
- please be a "film ambassador" and spread the word, getting further (young) photographers interested in the unique characteristics of film.That will help us all as we are all sitting in one boat.