If they didn't charge those kinds of prices they would have gone out of business way sooner.
Running a brick-and-mortar store isn't like selling on EBay. You've got overhead. And it was obviously a business model which worked for a long time. And that lens price you complain about
might have been a reasonable deal in its day. At least they knew what they were talking about,
which wasn't always the case if you gambled with a classified ad in Shutterbug.