We all know that this is true.
But we also have be aware that there is artistic pursuit and then there is marketing.
And to successfully achieve one, we often have to aggressively be involved in the other.
My take on the term "fine art" is that it's merely a marketing term and in that vein, I use it.
In my corner of the field there are often great marketers (bullshitters) that are mediocre photographers, and excellent photographers who are mediocre marketers.
And very often the better marketers make the most money by far and in fact many very good photographers who don't market themselves well, go out of business.