IMHO the colour samples look similar to colour samples taken with the LC-A. I wouldn't doubt if they deliberately designed their lenses for this 6x12 to replicate that look, as a fair bit of their target hipster market (no offense) seems to like the colour qualities of the LC-A.

I'm still debating about whether to get one of these, but in the meantime it has inspired me to figure out a more practical way to use my converted Polaroid 110A (which has a 127mm lens, which isn't very wide, but is very sharp) that shoots 6x12.