Quote Originally Posted by RattyMouse View Post
"This app brings together the answers to some of the most asked questions we receive about our films – 'Where can I buy it?' 'How should I shoot it?' 'Who can develop it?'" said Dennis Olbrich, General Manager, Film, Paper & Output Systems and Vice President, Consumer Business, Eastman Kodak Company. "We wanted to give photographers of all levels a resource, literally right at their fingertips, that helps them find film and recommendations about how to maximize each film's performance. In addition, this app also provides information where customers can find film development services, so that no matter where photographers are, they can find a lab that uses KODAK Chemicals and Paper to bring their photography to life."
Unfortunately, even before the bankruptcy, many of the marketing initiatives of Eastman Kodak were either incompletely relevant or not relevant at all in the marketplaces served by Eastman Kodak's international subsidiaries (such as Kodak Canada).