Quality brand reels are definately superior. But the most important part about getting the reels to work is getting your film on square from the beginning.
If your film buckles on one of the first several turns, you didn't start square. Feel the ends of the reel for film sticking out near the center. It will tell you how much you need to adjust when you back off to the clip.
If your reel allows it, don't use the clip and rather stick it in center that doesn't have anything blocking it. It will usually square up the film for you automatically while you start reeling it.
You can get some older ones that don't have any clips. Those are by far the easiest to get started.