Fender is an another US company who cant compete with digital. When you buy a cheap chinese electric guitar and connect to digital processor , it turns to over saturated photoshop picture but all hipsters like it especially that death metal people.
When Fender sees the light , they offered a computer based software processor which plays all the Fender Legendary Amp sounds one by one.
If Kodak lives another 5 years , I would expect from them a software which simulates all their portfolio with noise, color and what the hell details. May be they can sell a license to Photoshop to put it in their software.
I tried many of these simulators and they were faraway successful than my scans.