Well, what would you do if you were Nikon? They do have a presence in industrial and medical imaging - expensive stuff - but the cash cow at the moment is DSLSR's and amateur point n' shoot
digital. They better run with the fad while they can, cause it won't last. Other options like cell phones are already cutting into their consumer market fast. Will pro DSLR's sustain them in the long haul??? Not likely. They could become another Kodak story if they don't play their cards right. Like I give a damn. I've already got my FM2, FM3, and several LF Nikkor lenses, which will last the rest of my life.