[Rudeofus]

Well, what would you do if you were Nikon? They do have a presence in industrial and medical imaging - expensive stuff - but the cash cow at the moment is DSLSR's and amateur point n' shoot

I don't own a DSLR, yet the maker of my SLR has made quite a bit of money with me, much more than what they make with the average prosumer DSLR kit. Many lenses, flash, service ....

for over 20 years by telling the world that film photographers no longer matter in their long standing photo competition.

They don't just say "analog doesn't matter any more", they say explicitly "we don't like analog", which is a completely different message if you ask me. They don't ignore us, they give us the finger. We should reply in kind. Or just yawn at their "contest".