I think rather obviously these are luxuries, and while far from necessary, sometimes it's little things like this that help restore a feeling of normalcy after a tragedy like this. It's why Allstate gives out teddy bears. But you're right, the cash donations are in higher need at the moment - please don't neglect the Red Cross or other local disaster relief agencies (volunteer fire/rescue!). If you don't have cash, give some of your time, even if it's just stuffing envelopes or answering phones to help collect donations.