Interesting contrast with Kodak. I think the reason that Ilford is successful is that they are the right size for the market. Kodak is simply too big to support the sales they can realistically expect from film. Ilford is the right size and their market is no longer contracting (I think!). Kodak sales, with their reliance on movie film, will likely continue to shrink. I suspect that for films like Tri-x and Tmax to survive, the Kodak film group will need to be much closer to the size of Ilford to be viable long term......a tough pill to swallow unless the division is sold.