If you ask the question about companies like Eastman Kodak not making it in today's market you'll get between 1 and 100 answers as to why. My answer is upper managements vision of the future. No vision - no future! Simple as that. Others will say it's profit margins. Some companies are not happy making a small profit and drop products simply because there isn't enough profit. Greed also fits into that profit thing to a large extent. I'm going to miss the yellow Gods products, but I don't feel the least bit sorry for them. I do feel sorry for all the hard working employees that got the shaft, but not Kodak as a company. Long live Ilford! This is all just an opinion of course, but one that is based on some real life facts.