[Argenticien]

Or overhyped products that are the gee-whiz-wowee thing until the next one they bring out in a year or two.

Yeah sorry, forgot to enumerate that as (d) in my list of annoying corporate behaviours. I suppose in the film world, the manifestation of that behavior would be to release every year or two another strange LOMOgraphy-targeted emulsion with intentionally dodgy quality. I'm of two minds about that, because on the one hand it's Annoying Corporate Behavior (d); but on the other hand, it could be quite a revenue stream that would help subsidize their production of proper film for the rest of us. Anyway Ilford could do only so much of that even if they wanted to, because it would mostly want to be C41, not black & white.

--Dave