There seem to be few excellent portraitists...those who know how to optimized lighting placement to best flatter the subject, who know good posing (and who avoid the hand up to the chin, in the stilted and cliche graduation photo pose which supposedly eliminates the 'floating head'). Most practice 'formula lighting' and 'formula poses', that look ordinary and cliche.

It does not help that most executive portaits are done in a rush manner, with location lighting set up on site hurriedly to least inconvenience the executive.