Most practice 'formula lighting' and 'formula poses', that look ordinary and cliche.
It does not help that most executive portaits are done in a rush manner, with location lighting set up on site hurriedly to least inconvenience the executive.
I guess this is one of the reasons I'm surprised. Formula is part of most professional work. Hurrel and Karsh used "formulas" too, it is evident in that their style is clear in much, if not most, of their work.
What's so tough about coming up with a good basic formula?
Mark Barendt, Beaverton, OR
"We do not see things the way they are. We see things the way we are." Ana´s Nin