Roger, thank you. I'll shut up!
K.S., Roger, in surveys, most people pick garish color over muted color as long as the color is accurate. And so a red can be a red, not an orange, but the customer inevitably selects bright red rather than red. If you look at a Munsell or CIE chart: http://en.wikipedia.org/wiki/CIELAB. You will find that people expect high saturation and brightness. See the enhanced color photo compared to the original on the CIE page.