Corporations go where the money is. That is what shareholders want, and what the financiers want.

If there are reasonable profits to be made in film, they will make film cameras. If not, then we better hope for a nostalgic company manager. Each dollar a company spends has to come from profits, sooner or later. If a dollar spent in digital, will make you five, and a dollar spent in film, makes you fifty cents, it is hard to justify to the bean counters, not spending the money on digital.

Now, I hope they continue film products. But for camera makers and film vendors, it has to make financial sense.

If only we could attract some of the zealots who championed Apple products, during their lean years...

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