Some wanted to use their last unexposed rolls from their freezers. Some wanted to do their first (and presumably last) roll. Some wanted the chance to process meaningful rolls that somehow missed the final Dwayne's deadline, and now sit exposed and orphaned in cold storage. One poster was even possibly willing to pay for 4 rolls himself.
I'm guessing that this trial balloon was floated precisely to gauge the potential size of this "market" and potential interest in this unique "service" that may at some point be available to offer? And while the trial balloon price is expensive, it's apparently not prohibitively expensive for everyone.
It's an awfully big world out there...