Yes, it was a cheap shot, a joke. About its image these days as a woebegone bankrupt company.
But I would be hesitant to put Kodak on a product other than film, because it's not really perceived all that favorably among much of the buying public here in the US these days. Its coefficient of cool isn't very good anymore. It has an image as being something from yesterday, like a Philco TV.
Kodak does not have the cachet it used to have. Even my generation mainly remembers Kodak cameras as plastic Instamatics and Disc cameras, not as a maker of high quality items the way Canon, Nikon, etc. are.