When i was young, any camera was referred to as a "Kodak". We had friends who had a Nikon Kodak. Times have really changed, but I hope we will still be able to buy quality films branded with the Kodak name for years to come.Kodak does not have the cachet it used to have. Even my generation mainly remembers Kodak cameras as plastic Instamatics and Disc cameras, not as a maker of high quality items the way Canon, Nikon, etc. are.