Kodak does not have the cachet it used to have. Even my generation mainly remembers Kodak cameras as plastic Instamatics and Disc cameras, not as a maker of high quality items the way Canon, Nikon, etc. are.
When i was young, any camera was referred to as a "Kodak". We had friends who had a Nikon Kodak. Times have really changed, but I hope we will still be able to buy quality films branded with the Kodak name for years to come.