7dayshop is based in the Channel Islands, each Island has it's own government and tax laws, while they are British Depenencies they don't come under UK & EU tax laws and don't levy VAT. Technically they aren't in the EU. They are off shore tax havens and so cash rich. Imports into the UK (from outside the EU) are supposed to incur VAT butunder a threshold (not sure what it is now) are exempt, and small packages are often allowed in regardless.
Originally Posted by AgX