It has nothing to do with film, folks. Absolutely nothing.

And, to be honest, it has very little to do with digital photography either. So what's up?

I work for a newspaper. Guess how many makers of film cameras are advertising in newspapers these days? How many dealers selling film cameras?

Now tell me how many dealers and makers of digital cameras and other gear are advertising....

Yup. It's all about money. Ad money. Newspapers everywhere are desperate for ad revenue because subscriptions don't pay for much more than the paper the dumb things are printed on. No ad revenue, no newspaper.

That sounds like a special section the Guardian is producing to attract ads by dealers selling photo gear.

Stories about film don't produce ad revenue? No stories. Tata film!