It all means nothing.
Waaaaayyyyyy back when I sold advertising for a newspaper some "reporter" went out and covered a story about Hong Kong Tailors that travel from town to town and measured people for suits and then had them sent directly to the customer in 2 weeks. It was supposed to be human interest story. Unfortunately when it ran, the story was placed beside one of the top advertisers who ran a men's clothing store that sold very nice suits. The shit hit the fan. Bottom line, a lot of stuff in newpapers is just fluff to fill the pages.