[batwister]

'We are leaving film behind as a somewhat (writer: "SNORT SNORT!" ) fond memory.' Why do they need to tell their readers this if they already shoot digital? To validate their decision to shoot digital. Which means there is still a decision. The Guardian knows it's a hot topic and the feature is aimed at the amateur sharp shooter, while trying to win over the (more serious) film dabbling readers (who are hipsters) by telling them they are unfashionable. But the thing is... it doesn't work as marketing, because the Guardian's demographic tends to be mostly art school hipsters. If their readership all start shooting digital, they won't be hipsters anymore, and in turn, will have to stop reading!

Seriously, if the Guardian stuck to their guns, they would be championing film.