Around here, television stations are doing that in their news programs. You think you're seeing a news story on something and it turns out to be a "sponsored feature".
Over here we get reports on TV news and in the papers about stupid TV programmes like the X Factor and other crap 'reality' programmes. I don't watch the actual programmes so I don't want to hear about them as news stories (which they are not).
Originally Posted by Prof_Pixel
The only difference now is that with digital you have a much bigger 'roll of film' to shoot.
And as it is now free 'bigger roll of film' it happens much more than when it used to cost money.