Quote Originally Posted by E. von Hoegh View Post
Seriously, how much film do you think this thing will sell, assuming it ever does make it to market? It's a toy you'd get for a little kid.

It seems that every time some particularly egregious piece of crap comes along it's defended on the grounds that it will "help keep film around".

Well... as of Sept 2012 Instagram has over 100 million users. Even if only 1/4 of them bought just one wheel that's 25 million wheels. I'd say that's a sizeable amount of film.