Quote Originally Posted by AgX View Post
We must not forget that Lomography and Impossible employ a very active media approach.
Exactly.
Unfortunately both are currently the only companies who have a real and effective marketing strategy for film.
And because they do marketing, they have increasing sales for years.

Well, Kodak don't have money for marketing in their current situation. Ilford and Fujifilm are doing very little marketing. They could and should do more.

And very very unfortunately profitable film distribution companies like Freestyle don't do marketing for film. That is one of the big problems of the market.