Thanks to Lomography I have kept my film processor running every day over the last two years when other labs were either stopping C41 or just running it a few day a week.
Lomography has also helped to boost my film sales as customers try their film and then want to try other brands and so come into my shop to buy film.
To me it doesn't matter who sells the film so long as it is being sold and that customers want to buy it and shoot and process it.
BTW I regestered my minilab on their site over a year ago and I got lots of feed back and customers from it, both through the door and via mail order. So I'm a happy camper with Lomography.