Indeed, that's exactly what I am thinking as well. (in fact, there are a lot of Lomo-shooters who are developing their own black and white films, but most probably send them in for processing these days). But eventyually, as most people, some of them will naturally ask "why" and "how".
For those who would like to "know their enemy", here is a free documentary on vimeo about the beginnings, meaning and how it is today.
(It also features a cold-war era Putin ): http://youtu.be/8TiAsvYgyqU