Before we get even more huffy puffy over this whole issue, we should bear in mind that the demons over at the Lomographic society also put word out about this little bastard:

There's more details over at the BJP, and while it is indeed a Lomographic society camera, and they don't have the greatest track record, this is the sort of camera development that gets my bits jiggling. Who was the last manufacturer to put out a multiformat 120 camera with interchangeable lenses for less than $1000...

Info here: