I still try to go to AA's levels and beyond with traditional photographic craft, but it is to satisfy my own needs - to make the prints I see in my mind. They are difficult and require lots of technique/work but what choice do I have, unless I want to make prints I'm not personally happy with? In my case it would make no sense. It is a hobby. My work will not be remembered critically or otherwise.
But I hear what batwister is saying. And in the end even if I hang my prints in a gallery the truth is nobody cares about print quality, shadow detail, highlight detail, sharpness, grain etc., at least on a conscious level. Maybe a few other photographers might notice, or maybe you can impress a few people at a workshop, but aside from that nobody cares.