Duratrans is not adjusted for proper contrast or Dmax when used outside of its recommended use. That use, as stated, is a backlit display.
And in its recommended use it is (as well as the similar Fujifilm offerings) excellent. Not only in commercial use, but also as a big, colorful, brillant backlit picture in your home. There are several backlit options for such a use at home available.
Highly recommended, a very nice feature to give your room a real highlight.