As it turns out, the film business has fallen so far that it may have stabilized. As Mooney said, among professionals, “there isn’t that much digital incursion left.”
I don't see this stabilisation at all!

At its peak in the late 1990s, Kodak sold about a billion rolls of film in the United States each year. Last year, it sold roughly 20 million.......But one product line continues to work for Kodak: the “one-time use,” or disposable, camera.... Amazingly, 31 million disposable cameras were sold in 2011.
Either his figures do not fit, or he counts them apart. Eitherway I find this most irritating.

I totally agree on the standing the name Polaroid still has.
But I got no idea what the title of that article is hinting at. Polaroid as manufacturer is dead. Kodak, Fuji and Agfa are alive. Learning to survive from a deceased??