• 12-01-2012 02:49 PM #0
    markbarendt
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    Quote Originally Posted by TooManyShots View Post
    The point which is greatly missed is that everybody has to start from somewhere and paying their dues, from the bottom up. It takes years and maybe luck to become established. Or in most cases, things do not work out. You don't just shoot a 5k wedding just because you shoot with film. When people talk about the "exceptions," they are leaving out the "disclaimers" as well. What about Gary Fong?? Is he still shooting weddings? When he first started, he was charging some ridiculously low price on weddings. Or maybe he finds it more profitable to teach classes how to become pros and selling his light diffusers.
    Sorry, still not getting it.

    The exceptions ARE the ones that succeed, 9 of 10 business starts fail.

    Also, I'm not suggesting film will make you or break you as a pro. I'm suggesting that simple competency with your tools, some creative marketing, skillful salesmanship, hard work, and good business practices and plans, will get you a lot further than 10-years of work trying to make a living competing with the weekend warriors in the $500 market.

    Another example.

    http://joebuissink.smallfolio.com/

    As I remember the story Joe decided he wanted to be a wedding photographer as a second career, he was already quite competent with a camera, decided what market he wanted to serve, came up with a plan, gave away his first wedding jobs to people at the low end the market he wanted to serve, marketed like heck at those weddings to build his prospect base, worked all his connections, and built his business without ever doing a wedding in the $500 market.

    Gary Fong, by his own admission was a really lousy photographer when he started, but he knew what he wanted to do and made a system and refined it to make buy-ups the norm. When he sold a $500 wedding deal his norm when all done with that client was three times that, $1,500 not $500. Like Joe he worked his tail off to find the prospects that could move him up the food chain too.

    Their creativity in marketing, salesmanship, BS, schmoozing, and business sense made them what they are, not their photographic skills or the technology they used. Same for Jose and Johnathan.
    Last edited by markbarendt; 12-01-2012 at 03:13 PM. Click to view previous post history.
    Mark Barendt, Ignacio, CO

    "The mind that opens to a new idea never returns to its original size." Albert Einstein
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