Whether you like what the Lomographic Society International (LSI) is doing, or not. Fact is no other company has done so much for public awareness of film in the last years as the LSI.
Have you ever seen someone from Kodak, Fuji, Ilford, Foma, Freestyle etc. promoting film use on international TV?
The LSI is doing it, Lomography UK on BBC World News: http://www.lomography.com/magazine/n...bbc-world-news