Impossible had to start from scratch in making their product. They had relatively little information from Polaroid to go on when they started. So, to raise capital, they've been making the test versions of their films available to the public with the understanding that these are not the final products. Of course some folks like them anyway, despite their flaws. I think many people are turned off Impossible because of the quality issues, but these have been meant to be "beta versions" anyway. If Impossible had waited until their products were perfect, it would have taken many years, and they would have had no capital and no cult following. I'm not an instant-film buff at all, but I think they've been genius to do this. :-)