Well... I don't know how often I had this conversation this year: "Oh really, you can still by film? (insert Color negative, b&w, Super8 here) I didn't know that. How cool, where can I get some?" Or "I thought Kodak went bankrupt, they're still around making film?" - in short: There would be more demand if the mainstream didn't believe film was extinct - part of the reason for that is that film companies stopped advertising film a decade ago. They gave up to digital without even the slightest hint of resistance when both could an can coexist in peace. Lack of demand is therefore to some degree their own fault and the few that stayed true and continued using film are the ones who have to feel the consequences for these decisions.
You know, Kodak tells us on their sites how much film matters, in the last months we've seen statements on their commitment to film - and to E100D when in reality the last master rolls probably have been made a long time ago and they should've known for (at least) months that E100D would go away. And yet they waited until the very last minute - with only three months of stock remaining - that they're discontinuing it. That's the kind of communication practice I really don't like. Ilford and Simon Galley could teach Kodak a lesson or two in that regard.
Last edited by moviemaniac; 12-12-2012 at 01:57 PM. Click to view previous post history.