On the contrary it looks like they're still trying to figure out ways to make film relevant for archival purposes.
Here's a lovely news item: Kodak Releases More Film Stock for Archiving and Preservation. Music to my ears! Here's the info page for the new film, Vision3.
Combined with that new film information iOS app, it looks like Kodak is making a concerted effort to fool us into believing it's film business will continue.