Yes, it will mean higher prices but it also means they'll still be demand -> no supply. I do agree though impossible project film is quite pricy. I bought a pack (with a 210 pack camera and that film) and it was >$20. The Fuji pack film is 1/2 the price and 120 film is < $5 for 12/16 exposures...the pack/impossible has only 10 exposures. One must be very careful about making instant film a buck to two bucks per exposure it's not to be taken lightly