The article Christopher links to explains that their film is cheaper now than Polaroid ever was. I've shot a bunch of it and am relatively new to the fray (coming from 35mm/120 film land) and so can be labeled a hipster if you wish. It's gotten better as time goes on (Impossible film), and the new Color Protection looks nearly as good as original Polaroid SX70/600 film I have.

It may seem to be splitting hairs but any product that isn't the Lomo brand ideaology (film = weird/crappy colors and/or plastic lensed relics) is welcome by me.