At best, licensing your valuable brand is a last ditch effort to stave off the wolves. More likely, it's just a landing on a spiral staircase that is "down only". Worst case, it's a recognition that nothing of value is left except the memories of what once was (i.e. "Polaroid").
It's the ultimate triumph of marketing and image over engineering and innovation. I think for Kodak, it's a necessary evil. But not a good sign.